Marketing advisory
We focus on targeted marketing activities to establish a strong presence for companies and individuals in their respective industries.
Marketing to promote growth and your brand success
Crafted Identities positions brands within the cultural context of our client’s audience. We create meaningful and authentic connections through branding, marketing operations, and content creation. Our global perspective, shaped by hands-on experience and leadership, ensures an intimate understanding of our clients’ needs.
Having navigated marketing challenges internally within a company and as a client, we uniquely grasp the shifting needs of marketing requirements and positioning for all parties involved.
Our services
elevating brands
We create marketing strategies that secure customers for our clients businesses, engage employees, and attract top talent while boosting personal brands for individuals.
Marketing is time consuming. Growing an audience takes time. We take the pain out of that process. We help our clients share their brand story. For a company this will be through a tailored approach for them and their employees to highlight their company culture, in turn engaging their workforce, and attracting top talent to their company.
Marketing Services for Companies
Brand and sales scripts to define company identity.
Marketing messaging strategies for internal and external communications, i.e. blogs and white papers.
Word, PPT, design document refinement or rebrand.
Sales and nurture (marketing content) client email communications.
Social media community management for company optimization.
Social and/or article ghostwriting for leadership and/or key employees.
Company and company culture perception surveys (employees, clients, and target market).
Third-party facilitation for client data capture.
Training – LinkedIn and sales engagement.
Webinar/speaking/writing opportunities.
Intranet consulting for updates and overhauls.
Marketing Services for Individuals
For individuals and sole business owners we will elevate their personal brand by defining their brand identity, building a strong online presence, and establishing a content marketing strategy. Consistency and authenticity are key to establishing a powerful and memorable presence in their industry.
We have created 3 tailored packages for the individual ready to enhance their personal brand recognition within their industry or is looking for their next opportunity in the marketplace. We provide our clients with the clear tools to gauge their own success.
In addition, we provide social media and/or article ghostwriting for individual or sole business owners ready to stand out.
At our core, we excel in crafting impactful messaging that portrays a company’s unique essence or an individual’s personal brand. If you are ready to elevate your company or personal brand, we provide expert guidance and tailored strategies to help you achieve your goals.
Our services blend culture fit with innovative thinking
Engage
We engage and address the needs of our clients, taking into account company culture alignment and market drivers. We make it a point to thoroughly understand our clients' companies and individual objectives for personal branding.
Listen
We listen attentively to our clients' briefs. In doing so, we strive to understand who they are as companies or individuals and what motivates them.
Align
To drive efficiency and effectiveness, we align the experience, qualifications, and technical capabilities of our client’s companies or as individuals with the needs of their customers or personal goals.